“I 
am thrilled to be back at CCL as PGA Head Golf 
Professional,” says Al Peterson III. “I feel like I’ve 
come back home! Shellie and I are very committed 
to Nebraska and view the Lincoln area as an ideal 
place to raise our growing family.”
Peterson left CCL in 2022 to take his first promotion 
to Director of Golf at Field Club in Omaha. PGA Director 
of Golf Nick Muller says the timing was perfect to bring 
Peterson back into the fold of his extended family here 
at CCL. “He’s grown a ton as a Professional, and we’re 
looking forward to him using his expanded tool belt to 
help lead our Golf Operation forward.”
Al says he worked diligently at Field Club to develop 
and instill a team orientation similar to what CCL enjoys. 
“We placed a lot of emphasis on implementing service 
standards and developing young staff and helping them 
learn to take ownership of processes. I also had the 
incredible opportunity to design a new Golf Shop head 
to toe. What an amazing learning exercise and blessing, 
even though I had to work out of the construction lot for 
several months.”
Muller says he isn’t wasting that honed talent. “Al has 
been very busy managing the merchandise concession 
and replenishing all the golf-centric lines for golfers as 
they return. With his recent experience enhancing the 
merchandising at Field Club, AP is in a great position 
to lead our team. Fortunately, Kaycee will continue to 
support us for the near term and specifically lean into the 
important ladies lines.
“The Club will also strategically deploy Peterson in 
a role familiar, and near and dear, to him: directing the 
CCL University training and Outdoorsman programs. 
We have built a really strong young staff that will 
only get stronger working with AP; Rachael Volin is 
a new graduate of the UNL PGM program with PGA 
membership; Josh Weishapl is looking to graduate in 
December 2026 with the same; and we have our eyes on 
a new merchandiser who will hopefully join the crew 
this fall.”
Leading with positively outrageous service
According to Muller, AP3 will lead the charge to solidify CCL Golf 
Operation’s training culture with emphasis on hospitality and 
experience. “We want CCL members — and guests — to have the best 
time possible when they are here on property. With this in mind, 
we’ve gone above and beyond by introducing our ‘Outdoorsman’ 
program,” says Muller.
“Over the years we’ve been committed to member service through 
our CCL University program and have drawn inspiration from a 
variety of sources, including member seminars and Ritz-Carlton-
inspired standards testing. Now, we’re using the ‘Outdoorsman’ to set 
new benchmarks for Club service.”
Peterson elaborates. “One of our Golf Professional staff members 
is assigned outside player services duties for the entire day, and we 
will rotate this responsibility among all our assistants and cover every 
day. The Professional will be visible and accessible to members from 
the bag drop and staging areas to the first tee and practice areas. “We 
want to make sure the golf carts are spotless, members' preferences 
(preferred food and drink) are served upon arrival, guests are 
welcomed with open arms, pace of play is maintained, and countless 
other day-to-day details are handled.”
A daily summary report is created after each shift and staff are 
shown areas for improvement and provided with member feedback 
and observations. “Obviously, we’re ramping back up with a number 
of new and returning seasonal employees who are in high school 
or college,” Al says. “This makes CCL U and the Outdoorsman 
efforts even more critical. These young men and women will all 
benefit immensely as the program will force them to work on 
service and communication skills under constant mentorship by our 
Professionals.
“Another positive is our that our membership will appreciate 
seeing our Golf Professionals out in the golf plaza area, engaging 
with them and ensuring their expectations are always exceeded! The 
visibility and interactions will strengthen relationships and make the 
Club experience more personal and enjoyable. 
“The mission is to engage more members more often and to 
mentor and develop staff at the same time. It’s a win-win for all!”
 “Call it a clan, call it a network, 
call it a tribe, call it a family: 
whatever you call it, whoever 
you are, you need one.”
—Jane Howard
“One team. One Experience. One club.” 
All working together to make your time 
on property a time to remember.
23

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